Good Morning America – the most watched morning show for most of 2017 – aired a segment about low back pain after new research published in The Lancet surfaced. Encouraging non-pharmacological pain management options prior to utilization of prescription opioids, Good Morning America encouraged its viewers to stay active, apply heat and receive spinal manipulation – which we know 94 percent of which are performed by doctors of chiropractic in the U.S. – to alleviate lower back pain.